Featherweight Footwear

Shoe labels release merchandise with exceptionally lightweight features

Implications - Shoe labels are releasing exceptionally lightweight footwear products that combine the best of athleticism with breathable materials and designs. This aesthetic addresses a desire for easily accessible, on-the-go sporting items that are suited to busy and active Millennials.
SCORE: 5.1
Warm Top 4 Examples: 10,735 Total Clicks Oct 14 - Jun 15
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Consumer Insight Topics: FashionLifestyleSportsShoes
Cushioned Running Shoes - The Nike Flyknit Lunar 3 is Extremely Lightweight and Supportive
SCORE: 6.1
Hot 5,026 Clicks Pub: Feb 24, 15
Cushioned Running Shoes
The Nike Flyknit Lunar 3 is Extremely Lightweight and Supportive
The Nike Flyknit Lunar 3 is a shoe that somehow manages to be extremely strong and durable despite being incredibly lightweight. This is thanks to the pairing of Lunarlon cushioning materials with a... [More]
99 Gram Soccer Shoes - The adizero 99g is the Lightest Soccer Boot Ever Created
SCORE: 6.4
Warm 4,015 Clicks Pub: Apr 13, 15
99 Gram Soccer Shoes
The adizero 99g is the Lightest Soccer Boot Ever Created
The adizero 99g shoes are part of Adidas’ new Limited Collection series, which will see a number of releases in highly limited quantities showcasing the latest and greatest in adidas’... [More]
Lightweight Golf Shoes - Rory McIlroy's Input Shaped the Nike Lunar Control 3
SCORE: 3.3
Mild 942 Clicks Pub: Nov 26, 14
Lightweight Golf Shoes
Rory McIlroy's Input Shaped the Nike Lunar Control 3
The new Nike Lunar Control 3 is a golf shoe that was designed and constructed taking into account feedback and insights from the world’s no. 1 golfer Rory McIlroy. The result is a high-... [More]
Breathable Summer Sneakers - The Nike Breathe Collection Comprises Lightweight, Breathable Shoes
SCORE: 3.2
Untested 752 Clicks Pub: Oct 24, 14
Breathable Summer Sneakers
The Nike Breathe Collection Comprises Lightweight, Breathable Shoes
The Nike Breathe collection is a line of summer-focused high-performance shoes. It is after all summertime in the Southern half of the world, meaning that athletes south of the equator have a... [More]