TMatch Narrows Down Choices When Purchasing a Vehicle

By: Laura McQuarrie - Feb 23, 2015
References: tmatch & marketingmag
Knowing that purchasing a vehicle for the first time can be totally overwhelming, the Ontario Toyota Dealers Association set up TMatch, an online matchmaking tool to suggest potential vehicles for drivers. The extensive questionnaire asks about passengers, pets, the gear that will be carried in the vehicle, budget and factors in things like how much a driver cares about fuel efficiency. Through the many questions, the quiz is able to make sure that a driver's lifestyle matches up with what a vehicle can offer.

At the end of the quiz, there are multiple options suggested for a driver to consider, plus an explanation on why those particular models were chosen. Millennials buying their first cars will appreciate the ease of use and visual format of the quiz, as well as the ease of finding a dealer and booking a test drive on the spot.