Booze and Cars Merge for Chivas 18 by Pininfarina Limited Editions

By: Simal Yilmaz - Published: Apr 22, 2013 • References: chivas & popsop
Scotch Whisky Chivas and Italian luxury product and interior designer Pininfarina merged to create the new Chivas 18 limited editions.

The three limited-edition packaging designs are meant to encapsulate the movement of "The Drop." Each edition adds on a different design element that references different automobile models by Pininfarina, while also emphasizing the movement of the drop of whiskey at the same time.

These limited-edition packaging designs for Chivas' 18th birthday are extremely well thought-out and sleek. They are certainly must-have items for all luxury sports car and whiskey enthusiasts -- even though I have a feeling that this is most of the male population.

Although you may not want to buy this packaging, looking into the thought behind the design will certainly be worth your while. Stats for Auto-Infused Whisky Packaging Trending: Older & Mild
Research: 535 clicks in 160 w
Interest: > 3 minutes
Concept: Chivas 18
Related: 56 examples / 43 photos
Segment: Males, 12-55+
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