The Kokoda Insect Repellent for Kids Campaign Embraces Mosquitos and Wasps

By: Meghan Young - Published: Feb 19, 2013 • References: bbdo & ibelieveinadv
The Kokoda Insect Repellent for Kids ad campaign creatively and cleverly shows how fearless children can be thanks to this product. Armed with a repellent that works, kids will not only be able to stand up to such pain-inducing insects, they will embrace them in their everyday lives as though they were their favorite toy or animal. The campaign adorably reads, "I’m not afraid of no wasps."

Created by the BBDO branch based in Warsaw, Poland, the Kokoda Insect Repellent for Kids ad campaign was art directed and copywritten by Magdalena Kramer with creative direction by Michał Nowosielski. Whimsically shot by photography duo Nick&Chloe, one girl is captured with mosquito bedsheets while the other is accompanied by a cute wasp balloon. Stats for Fearless Child Ads Trending: Older & Mild
Research: 2,398 clicks in 169 w
Interest: 1.3 minutes
Concept: Kokoda Insect Repellent For Kids
Related: 40 examples / 31 photos
Segment: Neutral, 4-18
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