Shoppable Video

Brands convert video content into direct sales channels

Implications - In order to maximize the marketing potential of the digital culture consumers are ingrained in, brands and retailers are eliminating a step in the process by converting video content into direct sales channels. In leveraging the modern consumer's predisposition toward image-centric marketing, shoppable videos serve to bridge the gap between desire and purchase.
SCORE: 5.4
This Year and Mild Top 5 Examples: 3,869 Total Clicks Feb 15 - Apr 16
Popularity
Activity
Freshness
DEMOGRAPHICS
Shoppable Interior Design Apps - This Inspiration Platform Allows Users to Purchase What They See
SCORE: 6.7
Warm 879 Clicks Pub: Oct 16, 15
Shoppable Interior Design Apps
This Inspiration Platform Allows Users to Purchase What They See
‘Kabuni’ is an inspiration platform that gives users the option to purchase the items they see. In recent years, inspiration platforms such as Pinterest have become extremely popular... [More]
Shoppable Athletic Videos - In Partnership with Smartzer, Puma Makes It Possible to Shop a Video
SCORE: 4.5
Mild 1,507 Clicks Pub: Apr 25, 15
Shoppable Athletic Videos
In Partnership with Smartzer, Puma Makes It Possible to Shop a Video
Since video content serves as such a dynamic way to connect with consumers, brands are seeking ways for people to shop a video while they watch. A partnership between Smartzer and Puma brings one of... [More]
Ephemeral E-Commerce Advertising - Shoppable Snapchat Ads Allow Consumers to Swipe Up to Purchase
SCORE: 6.1
This Year and Mild 519 Clicks Pub: Apr 30, 16
Ephemeral E-Commerce Advertising
Shoppable Snapchat Ads Allow Consumers to Swipe Up to Purchase
Social media and photography app Snapchat has been introducing a number of different Snapchat ad opportunities, but shoppable snaps are finally forthcoming. According to Ad Week, Target and Lancome... [More]
Cinematic Shopping Apps - Thetake App Makes Products in Movies and TV Shows Shoppable
SCORE: 4.3
Mild 894 Clicks Pub: Feb 20, 15
Cinematic Shopping Apps
Thetake App Makes Products in Movies and TV Shows Shoppable
If you’ve ever found yourself watching a movie and wishing you were as dapper as James Bond, or could look as put-together as Olivia Pope, TheTake is an app that can make it happen. The app is... [More]
Shoppable Music Videos - This Music Video-Style Advertisement Features UK Duo Rizzle Kicks
SCORE: 1.8
Untested 70 Clicks Pub: Aug 11, 15
Shoppable Music Videos
This Music Video-Style Advertisement Features UK Duo Rizzle Kicks
Online fashion retailer ‘Very’ recently launched a shoppable music video featuring British hip-hop duo ‘Rizzle Kicks.’ While many brands have begun experimenting with new... [More]