Shoppable Video

Brands convert video content into direct sales channels

Implications - In order to maximize the marketing potential of the digital culture consumers are ingrained in, brands and retailers are eliminating a step in the process by converting video content into direct sales channels. In leveraging the modern consumer's predisposition toward image-centric marketing, shoppable videos serve to bridge the gap between desire and purchase.
SCORE: 7.7
This Month and Warm Top 5 Examples: 4,340 Total Clicks Apr 15 - Feb 17
Popularity
Activity
Freshness
DEMOGRAPHICS
Video Shopping Apps - 'YEAY' is the Shopping and Entertainment App for Gen Z
SCORE: 9.1
This Quarter and Hot 859 Clicks Pub: Dec 27, 16
Video Shopping Apps
'YEAY' is the Shopping and Entertainment App for Gen Z
With the rise of mobile-first shopping, there have been tons of shopping apps launched over the past few years, but YEAY is one that seeks to set itself apart from the rest by fusing entertainment... [More]
Shoppable Interior Design Apps - This Inspiration Platform Allows Users to Purchase What They See
SCORE: 6.5
Warm 922 Clicks Pub: Oct 16, 15
Shoppable Interior Design Apps
This Inspiration Platform Allows Users to Purchase What They See
‘Kabuni’ is an inspiration platform that gives users the option to purchase the items they see. In recent years, inspiration platforms such as Pinterest have become extremely popular... [More]
Shoppable Video Platforms - 'Checkout Live' Merges Live Stream Content with eCommerce
SCORE: 7.2
This Month and Mild 162 Clicks Pub: Feb 1, 17
Shoppable Video Platforms
'Checkout Live' Merges Live Stream Content with eCommerce
‘Checkout Live’ is a new platform that merges live stream content with an eCommerce platform to make it possible for shoppers to watch content and shop the items seen in it. Social... [More]
Shoppable Athletic Videos - In Partnership with Smartzer, Puma Makes It Possible to Shop a Video
SCORE: 4.4
Mild 1,843 Clicks Pub: Apr 25, 15
Shoppable Athletic Videos
In Partnership with Smartzer, Puma Makes It Possible to Shop a Video
Since video content serves as such a dynamic way to connect with consumers, brands are seeking ways for people to shop a video while they watch. A partnership between Smartzer and Puma brings one of... [More]
Ephemeral E-Commerce Advertising - Shoppable Snapchat Ads Allow Consumers to Swipe Up to Purchase
SCORE: 5.8
This Year and Mild 554 Clicks Pub: Apr 30, 16
Ephemeral E-Commerce Advertising
Shoppable Snapchat Ads Allow Consumers to Swipe Up to Purchase
Social media and photography app Snapchat has been introducing a number of different Snapchat ad opportunities, but shoppable snaps are finally forthcoming. According to Ad Week, Target and Lancome... [More]
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