The 'Unload Your 401(k)' Ad Urges People to Boycott Public Gun Companies

By: Rahul Kalvapalle - Published: May 7, 2014 • References: unloadyour401k & adweek
Unload Your 401(k) is a powerful three-minute film that bashes money-hungry firearm companies, and implores with people to do everything they can to hit gun companies where it hurts -- in their pocketbook.

The video supports, a website where people can find out if their 401(k) retirement portfolios include gun manufacturers. The ad states that many 401(k) retirement plans are invested in public gun companies, whose business is worth $4.1 billion.

The ad uses a wide range of people personally affected by gun violence to convey its message. These people include the parents, relatives and teachers of young people killed or injured in the attacks. But perhaps the most hard-hitting testimony comes from a trauma surgeon who talks about the worst part of his job -- telling people that their loved one couldn't be saved.

The Unload Your 401(k) campaign was put together by Grey Advertising. Stats for Anti-Gun Violence Ads Trending: Older & Average
Research: 488 clicks in 106 w
Interest: 0.5 minutes
Concept: Unload Your 401(k)
Related: 65 examples / 50 photos
Segment: Neutral, 18-55+
Comparison Set: 24 similar articles, including: cleavage-blaming abuse ads, rifle-shaped remains, and domestic violence ads.