Playful Ale

Beer brands adopt kid-inspired takes on alcoholic products for satirical appeal

Implications - In contrast to how adult beverages are typically marketed, beer labels are adopting childlike aesthetics. Playful takes on alcoholic drinks serve a consumer desire for satirical branding that reinterprets typical approaches to services and merchandise. This alternative approach helps brands stand out in highly saturated and competitive markets.
SCORE: 4.1
This Year and Mild Top 5 Examples: 3,902 Total Clicks Jun 14 - Dec 15
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Consumer Insight Topics: LifestyleDrinking
Disney Beer Labels - These Enchanted Beer Labels are Perfect for Animated Movie Lovers
SCORE: 6.8
Warm 1,693 Clicks Pub: May 25, 15
Disney Beer Labels
These Enchanted Beer Labels are Perfect for Animated Movie Lovers
These enchanted beer labels were created by HalloweenCostumes.com for people to print and place on beer bottles. The Disney-infused labels feature images of favored characters with creative names... [More]
Straw-Incorporating Cans - Ball Packaging Europe's Newest Can Design Includes a Built-In Straw
SCORE: 4.3
Warm 1,521 Clicks Pub: Jun 12, 15
Straw-Incorporating Cans
Ball Packaging Europe's Newest Can Design Includes a Built-In Straw
Knowing that it’s not always comfortable for some consumers to drink out of a can, Ball Packaging Europe released what it is calling an “integrated straw solution (ISS)” that adds... [More]
Nursery Rhyme Beer Branding - The Barcelona Beer Company Uses the Three Little Pigs as Its Mascots
SCORE: 3
Mild 273 Clicks Pub: Jul 1, 15
Nursery Rhyme Beer Branding
The Barcelona Beer Company Uses the Three Little Pigs as Its Mascots
Barcelona Beer Company incorporates the childhood nursery rhyme of the Three Little Pigs into its beer labels with a grown-up version of the piglet trio. Artist Jordi Andreu from Doodletown Designs... [More]
Reindeer Beer Branding - These Christmas Edition Bottles Celebrate Santa's Eight Sleigh Drawers
SCORE: 2.4
This Year and Untested 143 Clicks Pub: Dec 28, 15
Reindeer Beer Branding
These Christmas Edition Bottles Celebrate Santa's Eight Sleigh Drawers
The perfect way to make your everyday brew highly giftable at Christmastime would be to give this special eight-pack of reindeer beer to your ale-loving friend. Unfortunately, this collection of... [More]
Cereal-Inspired Brews - Noble Ale Works' New Beer Mimics Cinnamon Toast Crunch's Flavors
SCORE: 1.2
Untested 272 Clicks Pub: Jun 9, 14
Cereal-Inspired Brews
Noble Ale Works' New Beer Mimics Cinnamon Toast Crunch's Flavors
An Anaheim, California-based microbrewery, Noble Ale Works, brewed its recent beer with a bit of a nostalgia. ‘Cinnamon Roast Crunch’ is made in the likes of the classic childhood cereal... [More]