Emerging oral care products include eco aspects for conscious consumers
Implications - Oral care companies are developing products with eco-friendly features. The integration of this specific feature is a way for these brands to appeal to consumers of all ages, but especially young people, with concern with regards to the impact of their purchases. This shift is reflective of how widespread environmental consciousness is becoming.
Workshop Question - What causes align with your brand? How can you support those causes and appeal to the conscious consumer mindset?
Trend Themes
1. Eco-friendly Oral Care Products - Oral care companies are developing products with eco-friendly features, reflecting how widespread environmental consciousness is becoming.
2. Biodegradable Dental Products - The demand for eco-friendly oral care products has led to the development of biodegradable toothbrushes, flossing harps, and teeth cleaners.
3. Alternative Toothbrushes - In addition to biodegradable toothbrushes, alternative toothbrushes like Miswak sticks made of Salvadora persica tree have gained traction due to their eco-friendliness.
Industry Implications
1. Eco-friendly Products - The trend of eco-friendly oral care products falls under the broader industry of eco-friendly products as a whole, offering opportunities for companies in this industry to develop and market innovative products that appeal to eco-conscious consumers.
2. Bioplastics Industry - The use of biodegradable materials in oral care products provides opportunities for companies in the bioplastics industry to develop new materials and technologies for use in various fields beyond just oral care.
3. Health and Wellness Industry - As the trend of natural and eco-friendly oral care products grows, companies in the health and wellness industry should consider incorporating eco-friendly products and practices into their businesses to cater to the growing demand for sustainable options.
