Fashion brands focus on plastic surgery via over-the-top portrayals
Implications - Fashion brands are mimicking the look and after effects of plastic surgery with over the top portrayals of cosmetic procedures. This shift towards boldly exploring the topic represents a sense of self-awareness in the fashion industry. By acknowledging the role of the industry plays when it comes to establishing unrealistic beauty standards, these brands are able to better relate to consumers.
Workshop Question - How can you leverage self-awareness to convey a more genuine message to consumers?
Trend Themes
1. Surgery-themed Fashion Portrayals - Fashion brands are portraying the look and effects of plastic surgery through over the top portrayals in their campaigns and editorials.
2. Beauty Industry Criticism - Acknowledging that the beauty industry plays a significant role in establishing unrealistic beauty standards, these brands are able to better relate to consumers and provide more inclusive products.
3. Fashion as a Reflection of Society - Fashion brands are exhibiting a sense of self-awareness by exploring controversial themes that mirror the society's preoccupations such as beauty obsession, aging and perfection.
Industry Implications
1. Fashion Industry - Fashion professionals can incorporate unorthodox and unconventional themes in their shows, campaigns or editorials, representing a new era of self-expressive fashion.
2. Beauty Industry - Acknowledging the effects of beauty standards on consumers' body image, beauty professionals can adopt inclusive approaches that promote self-love and self-acceptance.
3. Media and Advertising - Media professionals can use their platform to raise awareness about controversial topics and promote healthy and authentic beauty standards.
4 Featured, 33 Examples:
745,506 Total Clicks
Date Range:
May 14 — Jul 15
Trending:
Warm
Consumer Insight Topics:
