Children can easily become caged by their social circumstances as the Fundacion Padre Hurtado campaign sadly shows. They are often at the mercy of their guardians' lifestyles since they either don't have the courage to seek help or, more likely, don't understand that life could be any different. Through this foundation, however, that could all change.
Executed by Prolam Y&R, an ad agency based in Santiago, Chile, the Fundacion Padre Hurtado campaign portrays these mistreated children as being caged by their circumstances. Although each image looks like a hopeless case, the ad states simply, "You’re the key," implying that with a person's help, they can free these children and others like them from their unfortunate confines.
The Fundacion Padre Hurtado campaign was art directed by Sergio Araya.
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