Incognito Social

Gen Z gravitates towards anonymous forms of social media

Implications - While curating an online identity remains important to younger consumers, they still delight in the opportunity to engage in anonymous or incognito social networks. This preference not only sets Gen Z apart from the millennial generation that precedes them, it also speaks to a desire for social interaction that offers instant, no-strings-attached gratification.
SCORE: 5.7
This Year and Mild Top 6 Examples: 6,822 Total Clicks Jan 14 - Jan 16
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Consumer Insight Topics: LifestyleLifeSocial Media
Secret Sharing Apps - The Whisper App Let's you Share Secrets with the World
SCORE: 5.6
Warm 2,347 Clicks Pub: Jan 28, 14
Secret Sharing Apps
The Whisper App Let's you Share Secrets with the World
If you desperately need to get something off your chest, and you just really need to tell someone but don’t know who or how, then download the Whisper app. Whisper is a mobile application... [More]
Retro Chatroom Apps - Facebook Rooms Lets You Connect With People In Interest-Based Virtual Rooms
SCORE: 5.2
Mild 1,410 Clicks Pub: Oct 24, 14
Retro Chatroom Apps
Facebook Rooms Lets You Connect With People In Interest-Based Virtual Rooms
The Facebook Rooms app is Facebook’s way of rekindling some of the magic of the golden age of online forums, when peopled logged on to chat rooms to connect with people who share their... [More]
Video Confession Apps - The Awkward App Lets You Record Anonymous Video Confessions to Friends
SCORE: 4.9
Mild 952 Clicks Pub: Jul 18, 14
Video Confession Apps
The Awkward App Lets You Record Anonymous Video Confessions to Friends
For people looking to get some things off their chest should look into the Awkward app that allows users to use anonymous video confessions to purge their secrets. The Awkward app, created by... [More]
Incognito Messaging Apps - The Blindspot App's Investors Include Nicki Minaj and Will.i.am
SCORE: 4.8
This Year and Mild 298 Clicks Pub: Jan 27, 16
Incognito Messaging Apps
The Blindspot App's Investors Include Nicki Minaj and Will.i.am
Blindspot is an incognito messaing app that is designed to make it possible for you to send anonymous messages to anyone in your contact list. The app is solely focused on private chats between two... [More]
Anonymous Office Communication Apps - This System Enables Employees to Make Workplace Suggestions
SCORE: 4.2
Mild 540 Clicks Pub: Sep 24, 15
Anonymous Office Communication Apps
This System Enables Employees to Make Workplace Suggestions
‘Fair Office’ is an office communication app that allows workers to make anonymous suggestions. In many workplaces, employees feel unable to voice their concerns due to the fear of... [More]
Privacy-Focused Social Networks - The Anomo App Encourages You to Reveal Only What You Want To
SCORE: 4.9
Mild 1,275 Clicks Pub: Aug 3, 14
Privacy-Focused Social Networks
The Anomo App Encourages You to Reveal Only What You Want To
The Anomo app is for those people who like social networks but who also like their privacy. Nowadays, privacy and social networking seem mutually exclusive. It’s all too easy for anyone to... [More]