Influencer Identity

Young people use social media to their advantage

Implications - Living in an age where a social media presence is considered an asset, and one that can potentially lead to a career, has made Gen Z hyper-conscious of their online identity. No longer a frivolous pastime, collecting likes and followers now has very real-world applications. In short, Gen Z not only prefers social media influencers to celebrities, they also consider raising their own level of influence a worthy pursuit of their time.
SCORE: 6.3
This Year and Mild Top 6 Examples: 5,898 Total Clicks Aug 14 - Aug 16
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DEMOGRAPHICS
Consumer Insight Topics: MarketingBrandingSocial Media
Whimsical Pastel Fashion Blogs - This Influential Blogger Promotes a More Colorful Lifestyle
SCORE: 5.6
This Year and Warm 952 Clicks Pub: Dec 11, 15
Whimsical Pastel Fashion Blogs
This Influential Blogger Promotes a More Colorful Lifestyle
Amina Mucciolo is a fashion blogger who uses various social media platforms to promote a more colorful lifestyle. Unlike mainstream style bloggers, Mucciolo’s unique sense of style is not... [More]
Internet Influencer Discounts - The OnePiece Pop-Up Uses Social Shopping to Offer Customer Discounts
SCORE: 6
Warm 3,088 Clicks Pub: Nov 17, 14
Internet Influencer Discounts
The OnePiece Pop-Up Uses Social Shopping to Offer Customer Discounts
If you are Instagram famous and are looking for a onesie, you should take advantage of this recently opened NYC pop-up shop’s social shopping platform. The OnePiece Soho pop-up lets customers... [More]
Tween Influencer Communities - The AwesomenessTV Network Supports Young Content Creators
SCORE: 5.1
This Year and Mild 278 Clicks Pub: May 5, 16
Tween Influencer Communities
The AwesomenessTV Network Supports Young Content Creators
Described as a “global creator community,” the AwesomenessTV Network aims to support young content creators who are looking to make an impression within the digital sphere. The Gen Z... [More]
Athletic Promotion Platforms - Raynforest Helps Influencers Get Sports Sponsorship Opportunities
SCORE: 5.3
Mild 1,217 Clicks Pub: Aug 25, 14
Athletic Promotion Platforms
Raynforest Helps Influencers Get Sports Sponsorship Opportunities
If you are a huge sports fan with a social media following, this platform could help you get get paid for reviewing related products through sports sponsorship. Raynforest is an online marketplace... [More]
Influencer-Connecting Brands - #Paid Pairs Social Media Creators with Brands for Sponsored Content
SCORE: 4
This Year and Mild 216 Clicks Pub: Apr 8, 16
Influencer-Connecting Brands
#Paid Pairs Social Media Creators with Brands for Sponsored Content
#Paid is a brand that connects Instagram social media creators with large followings to connect directly with brands for marketing campaigns and sponsored content opportunities. Rather than... [More]
Influencer Marketing Apps - 'Voltu' Lets Companies Connect with Social Influencers for Advertising
SCORE: 6.5
This Year and Mild 147 Clicks Pub: Aug 2, 16
Influencer Marketing Apps
'Voltu' Lets Companies Connect with Social Influencers for Advertising
‘Voltu’ is a new platform launched by adtech company Glispa to provide an easy solution for app companies to reach their audience through social media influencers. Influencers can sign-... [More]