The Special K Tweet Shop revolutionizes the way that social media and currency is viewed. The store is the only one of its kind and is located in London, England, on Soho’s Meard Street.
It allows customers to purchase the crispy Kellogg’s snacks by tweeting about them instead of using money; therefore, helping to advertise the new selection of snacks to a large audience of Twitter-fanatics. The reason for the Special K Tweet Shop is to celebrate the companies shift into the chip/cracker field of food.
The Special K Tweet shop is set up with friendly girls in red dresses who check your tweets before they give over the snacks. It also has a taste-testing area and a social media notice board that shows customers reactions to the crackers. Unfortunately, the tweet currency crisp store is only temporary.
Stats for Interactive Currency Boutiques
Trending: Older & Mild
Research: 1,470 clicks in 191 w
Interest: 0.8 minutes
Concept: Special K Tweet Shop
Related: 87 examples / 67 photos
Segment: Neutral, 12-35
Comparison Set: 32 similar articles, including: multimedia benefits infographics, social network-savvy editorials, and social media usage charts.
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