This Audio Content Platform Connects Influencers and Their Audience

By: Alyson Wyers - Oct 22, 2014
References: phonio & springwise
This new platform allows celebrities to leave voicemail and audio content for their fans. Phonio allows influencers to connect with consumers by pushing recorded messages to handsets as a phone call. In addition to celebrities and fans, Phonio also brings together non-profit organizations and donors, politicians and supporters, employers and employees, governments and citizens, businesses and investors.

The mobile-based audio content platform delivers exclusive mass messages to defined audiences. The phone call, however, makes it feel more personal especially as it's in real-time. Fans and similar users can call the pop star's Phonio number to subscribe to one-way calls. On the other end, celebrities call the same number on their personal phone and are then connected to anyone who picks up. They can also make direct phone calls to a random fan.