The new Pantene beauty ambassadors will be female athletes participating in the London 2012 Olympic Games. The haircare brand owned by Proctor & Gamble will be sponsoring 11 of the top female athletes in a global marketing campaign that showcases how Pantene's hair products help the athletes maintain beautiful hair during the Olympic Games.
Included in the new Pantene beauty ambassadors are Olympic medalists and world champions including U.S. swimmer Natalie Coughlin, Argentinian tennis player Gisela Dulko, Mexican diver Paola Espinosa, Russian rhythmic gymnast Evgeniya Kanaeva, Canadian swimmer Annamay Pierse and U.K. cyclist Victoria Pendleton, among others. These top-ranked athletes join Pantene's celeb ambassadors, which include Hollywood actresses Eva Mendes, Naomi Watts and Liv Tyler.
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Research: 2,515 clicks in 221 w
Interest: 2.4 minutes
Concept: Pantene Beauty Ambassadors
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Segment: Females, 12-55
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