Superstar

From Social Media Challenges to Smartphone Flash Mob Ads

By: Tana Makmanee - Published: Aug 29, 2013
With teens and young adults consisting of a large chunk of the types of viewers that pay attention to ads and commercials, there's no surprise as to why marketers are utilizing these youthful marketing techniques to draw in that hip and modern crowd.

While retailers can easily market their products through clear-cut imagery and simple wording, the challenge lies within attracting that specific target audience, one which retailers are hoping will buy their products and services. Through incorporating such youthful marketing techniques such as references to humor, digital technology or the use of social media, advertisers are more easily able to connect with that hip and tech-savvy audience.

From comically interactive ads to social media star campaigns, these youthful marketing techniques will definitely capture the interest of any hip and modern young adult.