Road trips might be fun, but more often than not the driver is stuck on the sidelines since they have to look after the safety of their passengers; but the SJ Swedish Rail campaign offers a great alternative. By taking the train, everyone can have fun! Although it targets the Swedish demographic, it offers a perfect solution for every driver around the world.
Conceived and executed by King, an ad agency based in Stockholm, Sweden, the SJ Swedish Rail campaign centers around some risky business (though it, unfortunately, does not star Tom Cruise). From kissing couples to drinking wine and sleeping drivers, this ad campaign covers almost all of the things a driver may want to do in place of actually driving.
Stats for Risky Driving Ads
Trending: Older & Mild
Research: 3,080 clicks in 230 w
Interest: 4 minutes
Concept: SJ Swedish Rail Campaign
Related: 46 examples / 35 photos
Segment: Neutral, 18-55
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