Superstar

Newsday iPad Commercial Shows Print Newspapers Have at Least One Use

By: Marissa Brassfield - Published:   Updated: Jul 12 2011 • References: engadget
The latest Newsday iPad commercial makes one point about print newspapers no tech diehard can refute: Print newspapers are far better than their digital counterparts at swatting insects. The ad teases the interactive features of the Newsday app, and then proceeds to ruin a $500 gadget by using it to smash a fly on the kitchen table. Unfortunately, there isn't an app for that.

Implications - With the introduction of iPad technology, many consumers questioned how practical these new technological innovations really are. In order to help demonstrate the practicality of this technology, Apple took a humorous approach by showcasing people using their iPads as fly-swatters. See the Newsday iPad commercial above.

Stats for iPads as Fly-Swatters Trending: Older & Average
Traction: 2,933 clicks in 211 w
Interest: 4 minutes
Concept: Newsday Ipad Commercial
Related: 74 examples / 57 photos
Segment: Neutral, 18-35
Comparison Set: 27 similar articles, including: educational ipad apps, naughty ipad ads, and pixelated picture apps.