The latest Newsday iPad commercial makes one point about print newspapers no tech diehard can refute: Print newspapers are far better than their digital counterparts at swatting insects. The ad teases the interactive features of the Newsday app, and then proceeds to ruin a $500 gadget by using it to smash a fly on the kitchen table. Unfortunately, there isn't an app for that.
Implications - With the introduction of iPad technology, many consumers questioned how practical these new technological innovations really are. In order to help demonstrate the practicality of this technology, Apple took a humorous approach by showcasing people using their iPads as fly-swatters.
See the Newsday iPad commercial above.
Stats for iPads as Fly-Swatters
Trending: Older & Average
Research: 2,976 clicks in 297 w
Interest: 4 minutes
Concept: Newsday Ipad Commercial
Related: 74 examples / 57 photos
Segment: Neutral, 18-35
Comparison Set: 27 similar articles, including: educational ipad apps, naughty ipad ads, and pixelated picture apps.
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