Marissa Brassfield
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‘Origami In the Pursuit of Perfection’ tells the story of sneaker company Asics using origami created by Sipho Mabona of Mabona Origami. As the five-minute video continues, we’re taken through the original inspiration for Onitsuka Tiger and the first basketball shoe with suction cups on the soles up through to the success and technology of the contemporary Asics brand. Throughout ‘Origami In the Pursuit of Perfection,’ Sipho Mabona’s crisp, beautiful origami and stop-motion animation illustrate the incredible story.  "Commissioned by the advertising agency Nordpol+ Hamburg I designed the origami models and consulted the stop motion aswell as the computer animators of this world wide corperate movie that thells the story of the japanese sports brand ASICS. The movie won a Grand Prix at the Eurobest, gold at the New York festival, gold at the London International Awarts, silver at the Clio in Miami and two times bronze at ADC Germany."
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