Superstar

The Macy's Spring/Summer 2012 Campaign Goes From Day to Night

By: Jana Pijak - Published: • References: macys & thefashionisto
The Macy's Spring/Summer 2012 campaign stars model Oscar Spendrup in a fun studio shoot that features dynamic ensembles fit for a number of different occasions. The edgy and youthful spread gives consumers a look at the hottest new looks ready to hit stores this spring.

Oscar wears a multitude of bold colors and visually interesting textures. The model sports lightweight knits, interchangeable outerwear staples, durable denim looks and suited separates with the perfect mix of classic staples and eye-catching statement pieces.

The model showcases the latest Macy's designer looks that include pieces from Kenneth Cole, Tommy Hilfiger, INC and many others. From relaxed and rugged ensembles like varsity jackets to bold blazers, this youthful campaign proves that Macy's has something for everyone. Stats for Air Guitar Advertorials Trending: Older & Average
Traction: 1,522 clicks in 136 w
Interest: 4 minutes
Concept: Macy's Spring/Summer 2012
Related: 120 examples / 92 photos
Segment: Males, 18-55
Comparison Set: 44 similar articles, including: crisp color-blocked campaigns, patriotic pink-haired lookbooks (update), and fresh fruity collections (update).