The Samsung 'Explore Your Dual World' ad was done to promote the company's new dual SIM card smartphone.
Instead of spending time bashing other smartphone providers, the company played up the dual aspect of its merchandise by taking a human subject and playing mapped projections across the face. This use of video mapping allowed Samsung to take the subject and split his image right down the center of his body, showing various images on both sides.
The video is captivating from start to finish, as it has viewers wondering what the video mapping will do next. The Samsung Explore Your Dual World video is extremely futuristic, and demonstrates how much can be done with a projector and video camera.
Stats for Digital Face Ads
Trending: Older & Mild
Research: 439 clicks in 213 w
Interest: > 3 minutes
Concept: Explore Your Dual World
Related: 105 examples / 81 photos
Segment: Males, 12-35
Comparison Set: 39 similar articles, including: projector-equipped smartphones, clamshell tablet docks, and wearable tablet stands.
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