The latest Toyota Yaris ads are part of a new campaign by the car maker to target a younger audience through rap- and pop-style messaging.
The campaign, which was developed by Saatchi & Saatchi and built around the tagline "The smart money’s on Yaris," includes three 40-second commercials directed by Jones and Francois (makers of videos for the likes of Madonna and Justin Timberlake). The commercials are partially animated, styled after pop and rap videos and are centered around songs (the one shown here features the song, ‘But, Can You Do This?’) that pinpoint the Toyota Yaris’s features, such as its touch-screen multimedia system and agile driving ability.
Brand and digital marketing manager of Toyota Lisa Felden had this to say about the new, youth-focused Toyota Yaris Ads: "The light-hearted and dynamic approach is designed to reach out to a fresh audience for the Yaris, showcasing the pioneering, clever and creative features of the Yaris in a dynamic new light."
Stats for Partially Animated Car Commercials
Trending: Older & Mild
Research: 2,059 clicks in 242 w
Interest: > 3 minutes
Concept: Toyota Yaris Ads
Related: 57 examples / 44 photos
Segment: Males, 18-35
Comparison Set: 21 similar articles, including: farm animal street races, disaster-dodging supercars, and liar liar car commercials.
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