Late-night fridge raids may become a thing of the past thanks to the Virtual Fridge Lock from JWT São Paulo. The Brazilian ad agency created this cheeky fridge guard to be used as part of Meta Real's online diet program.
The Virtual Fridge Lock works by posting a picture to the user's social networks, letting everyone know that they just went in for a snack. The public shaming from the picture is meant to help snackers make better choices, as evidenced by the man in the video choosing water over a delicious slice of cherry pie after a little virtual chastising.
The video is fun and playful, but the Virtual Fridge Lock itself is 100 percent real. It may be only a matter of time before a Facebook friend inadvertently notifies you that they're raiding the fridge at 1am. Be sure to "encourage" them to stick to their diet accordingly.
Stats for Social Media Snack Guards
Trending: Older & Mild
Research: 427 clicks in 210 w
Interest: > 3 minutes
Concept: Virtual Fridge Lock
Related: 48 examples / 37 photos
Segment: Neutral, 18-55
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