4-Year-Old Kylie Demos Windows Live Photo Gallery in New Ad

By: Marissa Brassfield - Published: Feb 9, 2009 • References:
This adorable "I’m a PC" ad features Kylie, a 4 1/2-year-old child who shows how easy it is to use Windows Live Photo Gallery. In doing so, Kylie demonstrates the immense power of cutevertising in holding a viewer’s attention by narrating the process aloud and making little fish faces.

In the "I’m a PC" ad, Kylie uploads a digital image onto her computer, enhances it and e-mails it to her family. So simple, yet incredibly effective. Stats for PC Cutevertising Trending: Older & Average
Research: 5,208 clicks in 380 w
Interest: > 3 minutes
Concept: PC Cutevertising
Related: 55 examples / 42 photos
Segment: Males, 12-55
Comparison Set: 20 similar articles, including: comedic microsoft ads, microsoft branding blunders, and microsoft ad makeovers.