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TV Spot Promotes Nestle Crunch Girl Scout Candy Bars

By: Katherine Vong - Published: • References: nestlecrunch & adage
The Nestle Crunch Girl Scout candy bars hit store shelves earlier this June, and the brand has launched a quirky and fun TV ad campaign to promote it. The ads mark Nestle Crunch's first television campaign in five years and features a young Girl Scout advising a Nestle Crunch merchandiser to stand back -- right before a crowd of chocolate bar-loving customers stampede into the scene for the Nestle Crunch Girl Scout candy bars, which include three flavors: Thin Mint, Samoa and Tagalong.

The TV campaign comes on the heels of a Facebook pre-sale promotion in May that saw the Nestle Crunch Girl Scout bars sell out in 24 hours. Along with the TV spot, which the brand hopes will "build faster recognition and sales," says AdAge, Nestle will launch a Facebook coupon campaign, giving fans a chance to win a Nestle coupon that will increase in value the longer they wait to use it. Stats for Co-Branded Youth Group Chocolate (UPDATE) Trending: Older & Mild
Traction: 343 clicks in 121 w
Interest: 0.5 minutes
Concept: Nestle Crunch Girl Scout Candy Bars
Related: 59 examples / 45 photos
Segment: Neutral, 12-55+
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