The Oreo Wonderfilled video showcases the power of indulging in an Oreo cookie.
The Oreo cookie has been around for a 100 years, and to commemorate that milestone, the cookie sandwich company partnered with Adam Young, better known as Owl City, to create this fanciful fairy tale campaign.
In the Oreo Wonderfilled music video, Young sings about how an Oreo cookie can change the homicidal tendencies of fairy tale monsters and animals. The whole "what if" ideology is the main highlight of this campaign, and it's used in great whimsical cartoon fashion. It showcases how the Big Bad Wolf changes from huffing and puffing into bringing the pigs "cool stuff." Various other prey and predator skills are showcased, all of which posses this charming nature to them that everyone can enjoy.
Key Themes Behind This Trend
- Whimsical Advertising
- Opportunity for companies to create fantastical and entertaining marketing campaigns to capture consumer attention
- Branded Music Videos
- Creating music videos with popular artists and branded content to promote products and services to younger demographics
- Nostalgic Branding
- Opportunity to promote products with a nostalgic value, building on consumers' emotional attachment to iconic and long-lasting products.
Where This Applies
- Consumer Packaged Goods
- Industry can explore creative and entertaining marketing techniques to stand out in the competitive CPG market
- Music and Entertainment
- Opportunity for artists and music companies to partner with brands to promote products and services to younger demographics
- Advertising and Marketing
- Industry can incorporate whimsical elements and storytelling techniques into advertising campaigns to capture consumer attention and create an emotional connection with the brand.
