Hermes Fall/Winter 08-09

By: Ayman - Published: Dec 18, 2008 • References: thefashiontime & fashiontography.blogspot
The new ad campaign for Hermès Fall/Winter 2008-2009 has an unusual adventurous snowy mountain climbing theme.

Photographer Eric Valy captured Italian model Mariacarla Boscono with bulls climbing the snow-covered mountains while wearing the chic pieces from the new Hermès collection.

This reminds me of a recent Steven Meisel shoot for US Vogue. But while the fur-wearing models looked more like goats climbing rocks in the ‘Natural High’ editorial, this new Hermès campaign is an excellent way to showcase their fall and winter creations in a realistic setting. Stats for Snowy Mountain Fashion Ads Trending: Older & Mild
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Interest: 4 minutes
Concept: Snowy Mountain Fashion Ads
Related: 66 examples / 51 photos
Segment: Females, 18-55
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