Rockstar

Hermes Fall/Winter 08-09

By: Ayman - Published: • References: thefashiontime & fashiontography.blogspot
The new ad campaign for Hermès Fall/Winter 2008-2009 has an unusual adventurous snowy mountain climbing theme.

Photographer Eric Valy captured Italian model Mariacarla Boscono with bulls climbing the snow-covered mountains while wearing the chic pieces from the new Hermès collection.

This reminds me of a recent Steven Meisel shoot for US Vogue. But while the fur-wearing models looked more like goats climbing rocks in the ‘Natural High’ editorial, this new Hermès campaign is an excellent way to showcase their fall and winter creations in a realistic setting. Stats for Snowy Mountain Fashion Ads Trending: Older & Mild
Traction: 21,324 clicks in 350 w
Interest: 4 minutes
Concept: Snowy Mountain Fashion Ads
Related: 79 examples / 61 photos
Segment: Females, 18-55
Comparison Set: 29 similar articles, including: kosher-friendly wines, extreme sport fashion shoots, and personalized news apps.