The campaign is to advertise the Bank of China credit card which could possibly win you tickets to the Olympics if you use it to make purchases. One of the ads features a basketball player shooting a ball into a hoop attached to London's Big Ben.
Combining recognizable landmarks with the feeling of excitement makes the Bank of China 2012 Olympics campaign a success in terms of grabbing your attention and holding on to it.
Implications - Consumers are attracted to images that evoke a sense of adventure. Advertising agencies could hone in on this desire for more exploration when developing their ideas for campaigns.