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The Bank of China 2012 Olympics Campaign Features London's Big Ben

By: Leslie Chen - Published: • References: mccannworldgroup & adsoftheworld
If you're planning on going to London for the upcoming Olympic games, then the Bank of China 2012 Olympics ads will personally speak to you.

The campaign is to advertise the Bank of China credit card which could possibly win you tickets to the Olympics if you use it to make purchases. One of the ads features a basketball player shooting a ball into a hoop attached to London's Big Ben.

Combining recognizable landmarks with the feeling of excitement makes the Bank of China 2012 Olympics campaign a success in terms of grabbing your attention and holding on to it.

Implications - Consumers are attracted to images that evoke a sense of adventure. Advertising agencies could hone in on this desire for more exploration when developing their ideas for campaigns.

Stats for Adventurous World Sports Ads Trending: Older & Mild
Traction: 1,509 clicks in 144 w
Interest: 1.1 minutes
Concept: Bank Of China 2012 Olympics
Related: 62 examples / 48 photos
Segment: Neutral, 18-55
Comparison Set: 23 similar articles, including: carved cheese campaigns, freaky marionette fashion ads, and disheveled currency campaigns.