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Backpacking Road Trip Catalogs

The Herschel Supply Co. SS12 Lookbook is Carefree and Nostalgic

— February 20, 2012 — Fashion
Hitting the open road in a classic car with one’s significant other can only be made better by an arsenal of good-looking bags, which the Herschel Supply Co. SS12 lookbook shows beautifully. A carefree, nostalgic catalog, the warm afternoon light and refreshing spring air is made almost tangible to the reader.

The Herschel Supply Co. SS12 lookbook embraces the brand’s overall laid-back identity through romantically casual lifestyle shots. The chromatic canvas and nylon cordura-constructed packs with their tan leather details, gold zipper hardware and understated Herschel patchwork do have a sweet sophistication that is appropriate for youthful individuals.

Both old and new backpacks and bags are showcased throughout the Herschel Supply Co. SS12 lookbook.
Trend Themes
1. Backpacking Fashion - The trend of fashionable backpacks being used for travel has increased, creating an opportunity for backpack and fashion industries to collaborate and create innovative designs.
2. Travel Photography - The trend of wanderlust and sharing travel experiences on social media has risen; this creates an opportunity for the photography and travel industries to collaborate and create innovative experiences.
3. Nostalgic Marketing - The trend of nostalgic marketing has been successful; this creates an opportunity for companies to tap into consumers' emotions and create innovative campaigns that evoke a sense of nostalgia.
Industry Implications
1. Fashion - The fashion industry can collaborate with backpack companies to create designs that are both stylish and functional for travelers.
2. Photography - The travel and photography industries can collaborate to create unique travel experiences that focus on capturing and sharing memories.
3. Marketing - Companies can use nostalgic marketing to create emotional connections with customers and differentiate themselves from competitors.
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