The Insight Autumn 2013 ad campaign takes its visual inspiration from the surrealist art movement. Photographer Jedd Cooney captures the illusionary image series for the label's latest lookbook. The photoshoot defies tradition and merges fantasy with a youthfully edgy air.
Appealing to a young consumer, Insight's dreamlike visuals and expressive streetwear staples are displayed in an advertorial that also features half-bodied models who pose with floating hula hoop and basketball props.
Gabby Westbrook-Patrick and Lindsay pose alongside co-stars Jake Gordon and Alex Smith while sporting contemporary camo prints, pattern-clashing pairings and oriental calligraphy logos. From edgy basics to eccentric statement pieces, the Insight Autumn 2013 ad campaign is a youthful take on a popular surrealist aesthetic that plays with one's perception.
Stats for Illusionary Sportswear Ads
Trending: Older & Buzzing
Research: 20,720 clicks in 167 w
Interest: 2.9 minutes
Concept: Insight Autumn 2013
Related: 99 examples / 76 photos
Segment: Neutral, 18-55
Comparison Set: 36 similar articles, including: pin-up housewife campaigns (update), bohemian western campaigns, and charming botanical campaigns.
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