100,000 viewers who saw Swedish Supermodel Adina Fohlin in an Apoliva commercial were so terrified that they joined the "I am scared of the girl in the Apoliva commercial" ("Jag är rädd för tjejen i Apolivareklamen") Facebook group, according to 'The Local: Sweden’s News in English.'
After reading over the whole story, my guess is that the Adina Fohlin Facebook group did so in jest and over one common factor--to them, Fohlin is like the BK King. He creeps a lot of people out, even though we aren’t really, truly frightened by him.
Stats for Fear-Based Facebook Groups
Trending: Older & Mild
Research: 2,372 clicks in 354 w
Interest: > 3 minutes
Concept: Fear-Based Facebook Groups
Related: 68 examples / 52 photos
Segment: Neutral, 18-55
Comparison Set: 25 similar articles, including: frightening floortography, freaky political cocktails, and frightening eco films.
Fear-Based Facebook Groups
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