SocialRank's Twitter Engagement Metrics are Based on Followers

By: Alyson Wyers - Dec 3, 2014
References: socialrank.co & refinery29
Knowing which of your social media followers are your most valuable can seem like a weird thing for a friend to be interested in, but if you are a brand trying to figure out Twitter engagement metrics, this tool could be extremely helpful in determining how successful your social media marketing strategy is. At the push of a button, SocialRank helps users identify who their most valuable Twitter follower is. The invluencer identifying tool was developed by Alex Staub and Michael Schonfeld, the pair behind Most Valuable Follower.

Where as Most Valuable Follower suffered from many technical glitches, Social Rank uses a series of very specific data points to determine your Twitter engagement metrics. This includes how often your followers tweet themselves and how many people they follow.