DKNY Yankees Sponshorship Deal Brings Fashion to Baseball

By: Katherine Vong - Published: Apr 6, 2010 • References: lalanyc & styleite
New York fashion designer Donna Karan is making a major marketing move into the field of sports—well, the baseball diamond, to be exact. The DKNY Yankees sponsorship deal is a long-term contract between the popular fashion brand and a baseball team that has won 27 World Series championships, the New York Yankees.

Never before has a fashion brand had "permanent presence in Yankee Satuium," says Stylite. While it’s not certain whether the DKNY Yankees deal will require the players to sport DKNY-branded gear, with 55,000 people attending each game, the brand building and marketing potential behind DKNY’s banner ads are enormous.

According to WWD, "This unique sponsorship gives DKNY a direct way to reach the consumer and also provides enormous visibility among the loyal, passionate audience — the millions of fans who visit Yankee Stadium each year, and the many millions more who watch Yankees games on television." Stats for Stadium Fashionvertising Trending: Older & Chilly
Research: 1,948 clicks in 319 w
Interest: 4 minutes
Concept: Dkny Yankees
Related: 56 examples / 43 photos
Segment: Males, 18-35
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