Refreshed Libation

Citrus flavors are added to alcoholic beverages for a health-conscious twist

Implications - As consumers continue to prioritize healthy living, typically indulgent beverages, like alcohol, are being updated with healthier ingredients as a means of catering to changing lifestyles. By adding bold citrus flavors to traditionally sugar-heavy cocktails, consumers are seeking not only to elevate alcoholic beverages with a lighter palate, but also maintain a health-conscious lifestyle without sacrificing high-calorie indulgences.
SCORE: 3
Untested Top 6 Examples: 2,552 Total Clicks Jan 14 - Jul 15
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Consumer Insight Topics: LifestyleDrinking
Refreshing Beer Cocktails - The Pink Grapefruit Shandy Puts a Seasonal Twist on the Summery Beverage
SCORE: 3.2
Mild 636 Clicks Pub: Mar 25, 15
Refreshing Beer Cocktails
The Pink Grapefruit Shandy Puts a Seasonal Twist on the Summery Beverage
This pink grapefruit shandy puts a spring time twist on the traditional shandy—an alcoholic beverage consisting of beer and lemonade. This particular recipe from the Free People blog uses... [More]
Summery Tea Cocktails - The Alcoholic Arnold Palmer Drink Mixes Black Tea with Bourbon and Citrus
SCORE: 4.4
Mild 284 Clicks Pub: Jun 19, 15
Summery Tea Cocktails
The Alcoholic Arnold Palmer Drink Mixes Black Tea with Bourbon and Citrus
Named after an American golfer, this Arnold Palmer drink puts a boozy spin on a summery beverage. A regular Arnold Palmer is combination of iced tea and lemonade, while an alcoholic version is... [More]
Remixed Citrus Cocktails - Sunkist's Citrus Drink Reimagines the Classic Moscow Mule
SCORE: 3.2
Untested 122 Clicks Pub: Jun 11, 15
Remixed Citrus Cocktails
Sunkist's Citrus Drink Reimagines the Classic Moscow Mule
As a producer of virtually everything and anything that has to do with citrus, it’s fitting that Sunkist shared a citrus drink recipe to bring a twist to the classic Moscow Mule. Sunkist&#... [More]
Iconic Comedy-Inspired Cocktails - The Ron Burgundy Cocktail Packs a Delicious Punch
SCORE: 1.8
Untested 1,220 Clicks Pub: Jan 15, 14
Iconic Comedy-Inspired Cocktails
The Ron Burgundy Cocktail Packs a Delicious Punch
With the upcoming release of the sequel to Anchorman: The Legend of Ron, fans are looking for ways to celebrate and embrace the eponymous title character, and thanks to the Ron Burgundy Cocktail,... [More]
Autumn Citrus Cocktails - This Gin Hound Beverage Recipe is Perfect for Fall Weather
SCORE: 1.9
Untested 124 Clicks Pub: Sep 16, 14
Autumn Citrus Cocktails
This Gin Hound Beverage Recipe is Perfect for Fall Weather
If you’re looking for a cocktail that will remind you of summer during these colder months then you should test out making this Gin Hound beverage that incorporates the refreshing taste of... [More]
Spring-Embracing Cocktails - The Spring Forward Cocktail Will Help You Forget the Lingering Cold
SCORE: 1.6
Untested 166 Clicks Pub: Mar 25, 15
Spring-Embracing Cocktails
The Spring Forward Cocktail Will Help You Forget the Lingering Cold
‘Spring Forward’ is a cocktail that is designed to get even the most ardent vodka-hater to embrace the pleasures of Russia’s favorite alcoholic vice. The star attraction in this... [More]