Tourel Twist is a Non-Alcoholic Drink with a Crisp Bite

By: Laura McQuarrie - Mar 11, 2015
References: brasseries-kronenbourg & packagingoftheworld
In response to a slow decline in alcohol consumption in France over the last decade, Tourel Twist was developed. Brasseries Kronenbourg (of the Carlsberg Group) branded and packaged this new line of citrusy drinks to look like a traditional alcoholic drink, but the beverage itself is more like a refreshing summer lemonade or soda. In order to make the drink appealing to all audiences, the "twist" offered with Tourel Twist is the sweet, savory and sour flavors of grapefruit and lemon that are typically unexpected.

Pumping up the natural elements of the drink are bright citrus colors, plus easygoing bottles and cans that would fit right in with other alcoholic drinks at a social gathering.