From Coconut-Infused Lemonades to Fermented Cabernet Teas

By: Laura McQuarrie - Feb 11, 2016
These premium beverage products cleverly use ingredients and packaging in order to elevate the perceived value of beverages like lemonade, tea and even water.

In these examples, sparkling water is packaged like wine and soda is packaged like craft beer, challenging what consumers know about familiar drinks. Beverages brands like Tonica Superfine Tassoni, Loft Tea and Sipp all package their products with beer caps, suggesting that their drinks make suitable replacements for social settings where alcohol might typically be served.

In addition to playing with packaging, many of these premium beverages are elevated with flavorful infusions. For instance, Zico enhances its coconut water with raspberry and coconut, while Lewis Road Creamery puts a fresh spin on milk and coffee by making dairy drinks that are lightly infused with coffee.