The Influencer vs. Brand Advocate Infographic is a Lesson in PR

By: Courtney Scharf - Published: Jul 17, 2012 • References: convinceandconvert and visual.ly
This Influencer vs. Brand Advocate infographic makes sense of a changing public relations landscape.

Comparing typically paid endorsements to those who genuinely appreciate a product, this is a helpful guide for those looking to develop a strong following for a given product or brand. Proving that quality and popularity can't really be bought, this chart points out the strengths of a brand advocate and how much more effective this type of endorsement tends to be. Holding a stronger influence on buyers for a longer period of time, the winner in this debate is clearly stated and proven.

Though brand advocates are more difficult to control and gain than influencers, this is a call to companies to focus on gaining a grassroots following for their products instead of celebrity endorsements.