impact.com Launches a New Platform for Influencer Management
Kanesa David — July 12, 2023 — Business
References: impact & brandinginasia
impact.com, an influencer partnership management platform, has recently unveiled its latest venture, 'impact.com/creator,' an influencer marketing platform designed to streamline and enhance the influencer marketing process for advertisers.
With impact.com/creator, advertisers can now easily oversee their influencer marketing campaigns, track performance metrics, analyze campaign outcomes, and attribute results accurately. Furthermore, the platform offers access to dynamic content management, enabling advertisers to effectively engage with the creative assets produced by their influencer partners.
With impact.com/creator's comprehensive suite of tools and features, the platform facilitates the entire influencer marketing journey, enabling brands to forge impactful partnerships, optimize campaigns, and drive superior results.
“We recognise that marketers require innovative technology to stay ahead of developments within the fast-paced creator economy, which is why we’ve created an industry-first creator partnerships management platform, ” said David A. Yovanno, CEO at impact.com.
Image Credit: impact.com
With impact.com/creator, advertisers can now easily oversee their influencer marketing campaigns, track performance metrics, analyze campaign outcomes, and attribute results accurately. Furthermore, the platform offers access to dynamic content management, enabling advertisers to effectively engage with the creative assets produced by their influencer partners.
With impact.com/creator's comprehensive suite of tools and features, the platform facilitates the entire influencer marketing journey, enabling brands to forge impactful partnerships, optimize campaigns, and drive superior results.
“We recognise that marketers require innovative technology to stay ahead of developments within the fast-paced creator economy, which is why we’ve created an industry-first creator partnerships management platform, ” said David A. Yovanno, CEO at impact.com.
Image Credit: impact.com
Trend Themes
1. Influencer Partnership Management - The launch of impact.com/creator showcases the trend of influencer partnership management platforms, providing enhanced tools for advertisers to manage and optimize their influencer marketing campaigns.
2. Streamlining Influencer Marketing - impact.com/creator is a disruptive innovation that aims to streamline the influencer marketing process, offering features such as performance tracking, campaign analysis, and content management.
3. Enhancing Advertiser-partner Collaboration - The impact.com/creator platform revolutionizes the advertiser-partner collaboration by providing dynamic content management and enabling effective engagement between brands and their influencer partners.
Industry Implications
1. Digital Advertising - The launch of impact.com/creator introduces new opportunities for the digital advertising industry, allowing advertisers to maximize the impact of influencer campaigns.
2. Influencer Marketing - impact.com/creator's platform enhances the influencer marketing industry by providing advertisers with comprehensive tools to manage and optimize their campaigns.
3. Marketing Technology - The disruptive innovation of impact.com/creator falls under the marketing technology industry, introducing advanced capabilities for managing and analyzing influencer partnerships.
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