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Top 100 Social Media Trends for 2024

From Online Privacy Applications to Meme-Like Social Platform

— January 27, 2024 — Social Media
The 2024 social media trends are markedly shaped by the integration of advanced technology and a shift towards more ethical and user-centric platforms. AI has become a cornerstone in enhancing user experience, as evidenced by the proliferation of AI-powered search bots, virtual influencers, and content generators. These tools not only streamline content creation but also offer personalized interactions, indicating a future where AI is integral to social media's fabric.

Furthermore, there's a significant movement towards decentralized and algorithm-free platforms. This trend reflects a growing demand for digital spaces that promote privacy, authenticity, and user control, moving away from traditional, ad-driven models.

Moreover, social media's role in promoting sustainability and social good is increasingly evident. Campaigns and platforms focusing on environmental issues, mental health, and community support are gaining traction. This shift underscores a deeper understanding of social media's influence and a commitment to leveraging this power responsibly.

In sum, the 2024 social media trends highlight a landscape evolving towards more sophisticated, user-focused, and socially responsible online interactions. For more social media innovations in the year ahead, check out Trend Hunter’s 2024 Trend Report.
9.1
Score
Popularity
Activity
Freshness
100
Studio Anniversary Events
Studio Anniversary Events
Capcom is Celebrating its 40th Anniversary with 'Capcom Town'
<
99
Modifiable Sci-Fi Shooters
Modifiable Sci-Fi Shooters
LEAP is an Upcoming Shooter with User-Generated Mods
<
98
Esports Community Platforms
Esports Community Platforms
Sacramento Kings are Launching a New Platform with RIval
<
97
Decentralized Microblogging Platforms
Decentralized Microblogging Platforms
Kbin is a Decentralized Content Aggregator on the Fediverse
<
96
Billboard Design Competitions
Billboard Design Competitions
Halo Burger is Hosting a Billboard Design Contest for a Scholarship
<
95
Proprietary Console Frontends
Proprietary Console Frontends
AOKZOE Announced the 'AOK Game Center' for OneXConsoles
<
94
Gaming PC Partnerships
Gaming PC Partnerships
EXCEL ESPORTS Announced a Two-Year Partnership with PCSpecialist
<
93
Actress-Fronted Beauty Campaigns
Actress-Fronted Beauty Campaigns
La Mer Enlists Michelle Yeoh for a New Beauty Campaign
<
92
Parental Social App Controls
Parental Social App Controls
Meta Debuts a Series of New Features Across its Social Media Apps
<
91
AI-Narrated News Articles
AI-Narrated News Articles
Artifact's Text-to-Speech Feature Reads to Users in Celebrity Voices
<
90
Decentralized Social Apps
Decentralized Social Apps
Meta is Developing a Decentralized Text-Based App Codenamed "P92"
<
89
Decentralized Social Apps
Decentralized Social Apps
The 'Bluesky' App is Powered By An Open-Source Protocol
<
88
Diverse Streamer Programs
Diverse Streamer Programs
StreamElements Renewed its Creator Diversity Program for Another Year
<
87
Effortless Charcuterie Plates
Effortless Charcuterie Plates
TikTok's Viral "Girl Dinner" is a Meal Made of Small Bits and Bites
<
86
Editorial AI Policies
Editorial AI Policies
CNET Outlined how it Intends to Balance the Ethical Use of AI on its Site
<
85
Social Media Silencing Features
Social Media Silencing Features
Instagram Quiet Mode Helps Users Take a Scheduled Break
<
84
Verified Social Media Accounts
Verified Social Media Accounts
Meta Verified Launches in Canada to Help Creators Build Community
<
83
One-Way Chat Feature Updates
One-Way Chat Feature Updates
WhatsApp Launches its New Channels Feature Social Update
<
82
Seasonal Viral Tortilla Chips
Seasonal Viral Tortilla Chips
Late July Introduces Limited Edition Green Goddess Tortilla Chips
<
81
Personable Weather Chatbots
Personable Weather Chatbots
Carrot Weather Debuted a New ChatGPT-Powered Chatbot in 5.10
<
80
Fast AI Search Engines
Fast AI Search Engines
Microsoft is Working with OpenAI on Integrating GPT4 Into Bing
<
79
Virtual Arcade Worlds
Virtual Arcade Worlds
Dave & Busters Announced its Offiical Metaverse World in Roblox
<
78
Meme-Like Social Platforms
Meme-Like Social Platforms
Social Platform Spill Launches its Beta with a ‘Meme-Forward’ Aesthetic
<
77
K-Pop Fan Hubs
K-Pop Fan Hubs
BLACKPINK THE PALACE on Roblox Invites Fans into an Immersive Experience
<
76
Luxury Avatar Outfits
Luxury Avatar Outfits
Valentino Created Digital Fashion Looks for Meta Avatars
<
75
AI-Powered Socialization Apps
AI-Powered Socialization Apps
The 'BU' App Takes an AI-Driven Approach to Event Planning
<
74
AR Infrastructure Lenses
AR Infrastructure Lenses
This Augmented Reality Lens Reveals Innovation Everywhere in NYC
<
73
Empowering Visual Content Campaigns
Empowering Visual Content Campaigns
Getty Images and Hiki Launches #AutisticOutLoud
<
72
Connective Metaverse Ballparks
Connective Metaverse Ballparks
The MLB Virtual Ballpark is a Destination for the Global Community
<
71
AI-Generated Video Summaries
AI-Generated Video Summaries
YouTube is Testing a Feature to Add Value to the Viewing Experience
<
70
Invite-Only Social Medias
Invite-Only Social Medias
'Lapse' is a New Invite-Only Social Media Service for Photo Sharing
<
69
Sticker-Creating Social Tools
Sticker-Creating Social Tools
Instagram Releases a New Sticker Creation Feature for Creators
<
68
Spa-Like AR Filters
Spa-Like AR Filters
Garnier's Vitaverse Immerses Beauty Lovers in a Serene Spa Setting
<
67
Online Privacy Applications
Online Privacy Applications
Jumbo Launched the Fourth Version of its Digital Security App
<
66
Article-Generating AI Tools
Article-Generating AI Tools
Google's 'Genesis' Will Generate Articles Without Hallucinations
<
65
AR Voter Campaigns
AR Voter Campaigns
Snapchat & the Dutch Ministry Engaged and Inspired Gen Z Voters
<
64
Financial Esports Partnerships
Financial Esports Partnerships
HSBC Partnered with EXCEL as the Official Financial Health Provider
<
63
Disappearing Chat Platform Features
Disappearing Chat Platform Features
WhatsApp is Rolling out the Keep in Chat Feature
<
62
AI-Powered Avatar Generators
AI-Powered Avatar Generators
AI Magic Avatar Helps Users Create Their Digital Twin
<
61
Rescue Pet-Supporting Campaigns
Rescue Pet-Supporting Campaigns
The Hershey Company Brought Back its 'Cadbury Bunny Tryouts'
<
60
Energy Drink Branding
Energy Drink Branding
Accelerator Active Energy Enlists Livvy Dunne as Its Brand Ambassador
<
59
Compact Vlogging Cameras
Compact Vlogging Cameras
The Canon PowerShot V10 Was Specifically Designed for Vlogging
<
58
Community Commerce Pop-Ups
Community Commerce Pop-Ups
TikTok Shop UK Opened a Pop-Up on London's Oxford Street
<
57
Printing-Inspired Footwear
Printing-Inspired Footwear
Taylor Tabbs Re-Imagines the Converse Mid-Tops with HP Aesthetics
<
56
Social Sun Care Challenges
Social Sun Care Challenges
Cosrx's #LayerYourSPF Campaign Reached Milestone Views on TikTok
<
55
Social Voice Chat Features
Social Voice Chat Features
WhatsApp Launches a New Voice Chat Feature for Large Groups
<
54
Viral Home Improvement Jingles
Viral Home Improvement Jingles
The Home Depot Teamed up With Music Influencer Joe Porter
<
53
Athletic Dupe Legging Replacements
Athletic Dupe Legging Replacements
lululemon Challenges Dupe Culture with Align Legging Dupe Swap
<
52
Condiment Emoji Petitions
Condiment Emoji Petitions
On World Emoji Day, Zaxby's is Campaigning for the "Saucemoji"
<
51
TikTok Insurance Ads
TikTok Insurance Ads
Beloved TikToker Khaby Lame Has Teams Up with State Farm for Big Game
<
50
Vertical Video Feeds
Vertical Video Feeds
The Reddit Watch Feed Brings Short-Form Videos to the Platform
<
49
Breakfast-Inspired Concerts
Breakfast-Inspired Concerts
Silk Almondmilk Launches Tiny Kitchen Concerts with Breakfast Recipes
<
48
AI-Generated Messenger Stickers
AI-Generated Messenger Stickers
WhatsApp is Testing Generative AI Stickers on its Platform
<
47
Fediverse Content Platforms
Fediverse Content Platforms
'Lemmy' is a Decentralized Fediverse Content Aggregator
<
46
Experiential Shopping Platforms
Experiential Shopping Platforms
sune Shares a Fun and Engaging Way for Gen Z to Shop
<
45
New Year-Themed Chat Backgrounds
New Year-Themed Chat Backgrounds
Messenger Releases a Chinese Zodiac-Themed Background
<
44
Decentralized Social Media Platforms
Decentralized Social Media Platforms
Meta Launched Threads, a Decentralized Alternative to Twitter
<
43
Social Media-Inspired Candles
Social Media-Inspired Candles
Ryan Porter | Candier Boasts a Playful Candle for Galentines Day
<
42
Gin-Fueled Human Chatbots
Gin-Fueled Human Chatbots
Hendrick's Gin Launched a Human-Run "Chat G&T" Called Elliot
<
41
Virtual Horse-Racing Tournaments
Virtual Horse-Racing Tournaments
Star Stable Announced 'Championships Galore' and the JERC
<
40
Viral Macaroni Recipes
Viral Macaroni Recipes
A TikTok Mac and Cheese Recipe is Sweeping the Platform
<
39
AI-Powered Virtual Influencers
AI-Powered Virtual Influencers
Antelope is Making Virtual Influencers More Capable with AI Tech
<
38
ChatGPT-Powered Social Services
ChatGPT-Powered Social Services
Snapchat is Expanding its My AI Service to All of its Users
<
37
Celeb-Inspired AI Chatbots
Celeb-Inspired AI Chatbots
The Meta AI Personas are Based on Cultural Icons & Influencers
<
36
Celebrity Social Feeds
Celebrity Social Feeds
BeReal Introduces the Celeb-Exclusive 'RealPeople' Feed on its App
<
35
Body Positivity Campaigns
Body Positivity Campaigns
Body Proud's #noBODYlikeyou Removes the Pressure to Look a Certain Way
<
34
AI-Aided Social Networks
AI-Aided Social Networks
Why Be Real Online when you can BeFake
<
33
Celebratory Artist-Created NFTs
Celebratory Artist-Created NFTs
The NARS Campaign, Dubbed Orgasm, Activated, Launched on July 31st
<
32
Positivity-Focused Social Medias
Positivity-Focused Social Medias
SLAY is a Social Media App with Gamified Positive Experiences
<
31
In-App Recommendation Features
In-App Recommendation Features
Bumble Boasts the 'Recommend to a Friend' Feature
<
30
Gamified Shopping Apps
Gamified Shopping Apps
Yaysay Combines AI-Powered Personalization & Gamification
<
29
Text-Based Social Medias
Text-Based Social Medias
'Artifact' is an Upcoming Article-Focused Social Media Service
<
28
Shoppable Hybrid Apps
Shoppable Hybrid Apps
Lemon8 is a New Social Media App Combining Aspects of Instagram & Pinterest
<
27
Environmental Eating Campaigns
Environmental Eating Campaigns
#KnorrDaretoTry Challenges Gen Z to "Eat for Good"
<
26
Unfiltered Beauty Campaigns
Unfiltered Beauty Campaigns
#NoFilterJustMilani Champions Beauty Online and in Real Life
<
25
Generative AI Integrations
Generative AI Integrations
Opera is Launching a 'Summary' Feature Powered by ChatGPT
<
24
Limited-Edition Pancake Cereals
Limited-Edition Pancake Cereals
Belgian Boys Debuted a New Spoon-Ready Delicious Pancake Cereal
<
23
Overbearing Password-Guessing Games
Overbearing Password-Guessing Games
'The Password Game' has Incredibly Difficult Requirements
<
22
Gaming-Focused Web3 Wallets
Gaming-Focused Web3 Wallets
Solvo Refocused its Company on Web3 Gaming with 'Qubit'
<
21
Subtly Remixed Classic Shoes
Subtly Remixed Classic Shoes
adidas Reimagines Its Superstar XLG Footwear Model
<
20
Virtually Outfitted Landmarks
Virtually Outfitted Landmarks
JD Sports Dressed Big Ben in a Nuptse 1996 Jacket by The North Face
<
19
AI-Powered Content Generators
AI-Powered Content Generators
OwlyWriter is a Tool from Hootsuite for Creating Social Content Fast
<
18
Digital Wellness Inniaitives
Digital Wellness Inniaitives
Pinterest Focuses on the Digital Well-being of Gen Z
<
17
Chalk Streams Exhibits
Chalk Streams Exhibits
British Photographer Launches New Photographic Series and London Exhibition
<
16
AI Physical Therapy Apps
AI Physical Therapy Apps
Scrolling Therapy Helps Parkinson's Patients Work Their Facial Muscles
<
15
Blended Banana Coffees
Blended Banana Coffees
Banana Coffee is a Two-Ingredient Viral TikTok Recipe
<
14
Fast Food Dipping Hacks
Fast Food Dipping Hacks
Hellmann's Mayo McHack Helps Fans Eat Fries with Mayonnaise
<
13
AI-Powered Beauty Filters
AI-Powered Beauty Filters
The TikTok Bold Glamour Beauty Filter Uses Machine-Learning
<
12
Anti-Filter Beauty Campaigns
Anti-Filter Beauty Campaigns
Dove is Inviting Social Media Users to Fight Digital Distortion
<
11
Sports Metaverse Partnerships
Sports Metaverse Partnerships
WAGMI United is Expanding Web3 Ventures with adidas
<
10
Algorithm-Free Social Media Apps
Algorithm-Free Social Media Apps
'RTRO' Connects Users in a More Positive Online Environment
<
9
AI-Powered Search Bots
AI-Powered Search Bots
Google is Trialing AI Search Engine Services to Compete with ChatGPT
<
8
Inclusive AI Trainings
Inclusive AI Trainings
Asics is Retraining AI on What Healthy People Look Like
<
7
Gen Z Mental Health Apps
Gen Z Mental Health Apps
Chill Pill is a Social Media App Centered Around Mental Health
<
6
Gen X Influencer Campaigns
Gen X Influencer Campaigns
L’Oréal Paris Taps 10 Influencers for Its Age Perfect Rosy Oil-Serum
<
5
Cologne Refund Programs
Cologne Refund Programs
The 'Logne Forgiveness Program Refunds Expensive Cologne
<
4
Doll-Like Selfie Generators
Doll-Like Selfie Generators
The Barbie Selfie Generator Turns Fans into Favorite Characters
<
3
Limited-Edition Festival Fashion Collections
Limited-Edition Festival Fashion Collections
Forever 21 Partners with Bunny Zingler & Rolling Loud
<
2
Dual-Picture Streaming Features
Dual-Picture Streaming Features
Sling TV Released a New Picture-in-Picture Feature for All Users
<
1
Cheeky Anti-Dupe Haircare
Cheeky Anti-Dupe Haircare
Olaplex Dupes the Dupers on Tiktok with Oladupé
<