This App Matchers Shoppers With Brands Looking For Reviews
Rahul Kalvapalle — March 28, 2023 — Business
References: bazaarvoice & ww.fashionnetwork
The 'Influenster' product review and discovery platform is now available in the form of a smartphone app that aims to connect brands seeking honest and authentic feedback with willing shoppers.
For many years now, product reviews have become a crucial way for consumers to go about finding brands and products that they think they'll like, whilst brands hope to foster positive reviews to attract more customers. However, the fact of the matter is that the internet is awash with fake reviews, which can muddy the waters.
This is where the 'Influenster' product review app comes in. The app works with retailers to pull together authentic user content through a special algorithm. The technology creates personalized feeds for users keen to peruse brands and products. Ultimately, the app aims to harness the power of user-generated content (UGC) to benefit brands and consumers alike.
“As retail becomes more consumer-driven, shoppers find what they’re looking for through the power of peer-to-peer exchange, which includes UGC, like ratings, reviews, photos and videos,” said Keith Nealon, CEO of Bazaarvoice, which owns Influenster.
Image Credit: Influenster
For many years now, product reviews have become a crucial way for consumers to go about finding brands and products that they think they'll like, whilst brands hope to foster positive reviews to attract more customers. However, the fact of the matter is that the internet is awash with fake reviews, which can muddy the waters.
This is where the 'Influenster' product review app comes in. The app works with retailers to pull together authentic user content through a special algorithm. The technology creates personalized feeds for users keen to peruse brands and products. Ultimately, the app aims to harness the power of user-generated content (UGC) to benefit brands and consumers alike.
“As retail becomes more consumer-driven, shoppers find what they’re looking for through the power of peer-to-peer exchange, which includes UGC, like ratings, reviews, photos and videos,” said Keith Nealon, CEO of Bazaarvoice, which owns Influenster.
Image Credit: Influenster
Trend Themes
1. Peer-to-peer (P2P) Product Reviews - The trend of authentic and personalized UGC-based product reviews in the form of a smartphone app modelled after Influenster
2. Ugc-based Discovery Platforms - The trend of UGC-based platform for discovering and reviewing products in the form of a smartphone app modelled after Influenster
3. Authenticated Product Review Apps - The trend of bringing authenticity and transparency to product reviews via mobile applications, which connects brands seeking feedback with consumers willing to provide objective and honest reviews
Industry Implications
1. E-commerce Industry - E-commerce brands can benefit from employing UGC-based platforms to improve brand reputation, foster customer trust, and increase sales by influencing purchasing decisions
2. Customer Engagement Industry - Companies focusing on customer engagement can leverage UGC-based customer reviews and feedback to enhance customer experience, augment brand loyalty, and identify consumer preferences and insights to improve their products
3. Marketing Industry - Marketing firms can utilize UGC-based product reviews to generate brand awareness and product promotion for their clients, increase website traffic, and improve search engine optimization
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