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American Express' 'Refer a Friend' Program is One of a Kind

By: Taylor Keefe - Published: • References: youtube & americanexpress
This post is sponsored by Amex Bank of Canada. The views and opinions expressed here, however, are purely my own.

Have you ever been to a restaurant that was so good you had to recommend it to friends? Have you ever raved about a “must see” destination? Of course you have. But have you ever received anything in return for your recommendations? Don’t you think you deserve something for the power of your influence?

The American Express ‘Refer a Friend’ program is unlike anything else offered in the industry. Through the program, Amex Cardmembers can recommend their Card to family and friends, and earn bonus rewards for successful referrals. Simply put, it’s a program where influence equals rewards.

So what are the ingredients that make someone a powerful influencer? According to a recent study by American Express, the key drivers of influence are: confidence, education, new experiences, body language and appearance. They put these findings to the test with a social experiment where four Canadians used their newfound knowledge of influence on complete strangers. Watch the video and see the surprising results.

The study also found that while Canadians view themselves as influential, they are more likely to use their influence on friends and family if there is something in it for both parties. This is why the American Express ‘Refer a Friend’ program is valuable: both the current Cardmember and the referred Cardmember are rewarded!

In an interview with Erik Qualman, author of ‘Socialnomics’, he says, “Influence has taken a new format and 75% of Canadians believe that they influence others. All of us are media beacons and media outlets.” He uses the example of the ‘Refer a Friend’ program because of its incentive-driven approach with consumers who use the power of influence.

Start reaping rewards from your influence and check out the American Express 'Refer a Friend' program. The power of your influence is valuable, so why not reward it?

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