This Influential Blogger Promotes a More Colorful Lifestyle
Katherine Pendrill — December 11, 2015 — Fashion
Amina Mucciolo is a fashion blogger who uses various social media platforms to promote a more colorful lifestyle. Unlike mainstream style bloggers, Mucciolo's unique sense of style is not limited to the pretty pastel outfits she dons on a regular basis. Indeed, Mucciolo's unique look demonstrates how style bloggers can influence other areas outside of the fashion industry.
While most fashion blogs simply reinterpret different runway looks, Mucciolo promotes a style that is entirely her own. With flowing pastel braids and glitter-covered outfits, Mucciolo has become famous for her colorful lifestyle. This has led her to open an online store called 'Studio Mucci,' which sells handmade tassel garlands, piñatas, balloons and other party goods. In turn, this has led to collaborations with brands such as Urban Outfitters and even celebrities like Kacey Musgraves.
Although Mucciolo does not follow the same formula as many mainstream fashion bloggers, her unique sense of style demonstrates the demand for social influencers who do not fit the narrow definition of what is conventionally considered stylish.
While most fashion blogs simply reinterpret different runway looks, Mucciolo promotes a style that is entirely her own. With flowing pastel braids and glitter-covered outfits, Mucciolo has become famous for her colorful lifestyle. This has led her to open an online store called 'Studio Mucci,' which sells handmade tassel garlands, piñatas, balloons and other party goods. In turn, this has led to collaborations with brands such as Urban Outfitters and even celebrities like Kacey Musgraves.
Although Mucciolo does not follow the same formula as many mainstream fashion bloggers, her unique sense of style demonstrates the demand for social influencers who do not fit the narrow definition of what is conventionally considered stylish.
Trend Themes
1. Colorful Lifestyle - Opportunity for brands to collaborate with influencers who promote a vibrant and unique sense of style.
2. Influencer-driven Online Stores - Disruptive innovation opportunity for fashion bloggers to launch their own online stores and sell merchandise that reflects their personal brand.
3. Expanding Influence Beyond Fashion - Opportunity for style bloggers to branch out and influence other industries, such as event planning or interior design, with their unique aesthetic.
Industry Implications
1. Fashion - Fashion brands can collaborate with influencers like Amina Mucciolo to offer unique and colorful collections that cater to a wider range of consumer tastes.
2. E-commerce - Opportunity for online stores to partner with influencers and offer exclusive merchandise, tapping into their large and engaged social media following.
3. Event Planning - Event planners can leverage the influence of style bloggers to create visually appealing and unique event experiences that align with the colorful lifestyle trend.
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