A Nivea Advertisement Turns Up the Heat to Promote its Product

By: Kevin Young - Published: Apr 4, 2012 • References: nivea-international & creativecriminals
The Nivea Advertisement video gets steamy, as naughty male police officers and firemen surprise a bystander. This brilliantly crafted video is a French advertisement for Nivea’s Q10 anti-wrinkle cream product and it includes a crew of actors who work together to transform a woman’s normal day into a street fiesta.

It starts with a Nivea booth set up on a street where a woman is asked to try a sample. She then gets bombarded with a florist who offers her a flower, followed by joggers who surround her in a synchronized dance routine.

This Nivea advertisement gets more rowdy as a crowd of participants ambush the bewildered woman, giving her a strip show from an officer while handsome firemen playfully drench one another with water. The finale presents a fairytale prince who offers her a ride on his white horse.

Nivea tackles the advertisement industry with a clever approach as flashmobs have become an Internet sensation. Stats for Scandalous Male Stripping Flashmobs Trending: Older & Warm
Research: 3,307 clicks in 216 w
Interest: > 3 minutes
Concept: Nivea Flashmob
Related: 70 examples / 54 photos
Segment: Neutral, 12-55+
Comparison Set: 26 similar articles, including: recycling flashmobs, festive dark side flashmobs, and flash mob activism.