The Sweet Harvest's Packaging Looks Like a Candy Wrapper or Nutcracker

By: Laura McQuarrie - Oct 6, 2014
References: behance.net & behance.net
This packaging design for The Sweet Harvest by Linda Te presents nature's candy the same way sweets are typically presented. The eco-friendly container takes the shape of a candy wrapper, which twists to open. However, rather than being treated to a candy that's not good for you, the package opens to reveal snacks like dried apricots and apples that would be just as tasty, but less indulgent.

Unlike a candy wrapper, the design also features printing that highlights some of the nutritional benefits of the snack, including that it contains things like dietary fiber, iron, vitamins A and C, and overall, promotes a healthy digestive system. Although the packaging isn't very flashy, the process of untwisting the container like a candy implies that a treat is in store.