Superstar

The Follinge Skin Care Packaging by AMORE Boasts Its Proud Origins

By: Laura McQuarrie - Published: Jun 12, 2014 • References: thedieline
The Föllinge skincare product line shares its name with the small Swedish village where the organic products are made. Ties to this northern village are a big part of the new product packaging for Föllinge, as seen in labels that read "From the North," as well as coordinates that indicate the geographic location of Föllinge and a logo that abstracts two mountain peaks.

The new, highly cohesive packaging for Föllinge was developed by AMORE, with an emphasis on conveying the brand's authenticity, fine craftsmanship and expertise. The bottles and jars adopt a simple color-coded system, differentiating product types like warming massage oils and tea tree soaps with changes in font hues in red and green.