Ideas
Explore the world's #1 largest database of ideas and innovations, with 462,935 inspiring examples.
Trend Reports
Discover why 1,243 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,972 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,243 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,972 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,215 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 462,935 cutting edge ideas.

Christmas Countdown Pillows

This Christmas Pillow from John Lewis Doubles as an Advent Calendar

— December 1, 2015 — Art & Design
Around Christmastime, many households are adorned with advent calendars and holiday decor, but this Christmas pillow from John Lewis combines both types of holiday items into one design.

The John Lewis Advent Pockets Cushion features 25 embroidered squares that can be filled with an assortment of small holiday treats to count the days until the arrival of Christmas. One of the best things about this advent calendar is that it's reusable and it leaves the surprises inside completely up to consumers.

For many years, it's been conventional for individual chocolates to be packed into rectangular advent calendars, but they are now taking many unconventional shapes and sizes, from banners to books, wine bottles and hanging home displays. As well as there bring creativity to the outside of these boxes, there is also a huge amount of variety in the surprises presented by these festive countdowns.
Trend Themes
1. Unconventional Advent Calendars - The trend towards unconventional shapes and sizes for advent calendars creates opportunities to innovate with new and unique designs for countdown products.
2. Reusability - The growing trend of reusable advent calendars presents opportunities to design products that are both environmentally friendly and cost-saving for consumers.
3. Personalization - The rise of personalized advent calendars presents opportunities to create custom countdown products that cater to individual preferences and tastes.
Industry Implications
1. Home Goods - The home goods industry can capitalize on the trend towards unconventional advent calendars by designing creative and unique products that add to the holiday decor in households.
2. Food and Beverage - The food and beverage industry can innovate with new ideas for surprises in advent calendars, such as artisanal treats and alcoholic beverages, to cater to discerning consumers.
3. Custom Gift - The custom gift industry can create personalized advent calendars that cater to individual preferences and tastes, offering a unique and memorable gift experience for consumers.
1.2
Score
Popularity
Activity
Freshness