Consolidated Loyalty

Consumers search for streamlined methods of accessing brand loyalty

Implications - Though enticed by loyalty services and rewards, many shoppers continue to prioritize convenience above all else. Instead of carrying around several cards, consumers are opting for services that consolidate their collected points into a single card, or at least can be used in conjunction with multiple loyalty services. When it comes to brand loyalty, it's not a question of forcing consumers to choose their allegiance, but showing them that they can have it all.
SCORE: 4.7
This Year and Mild Top 5 Examples: 6,550 Total Clicks Aug 14 - Feb 16
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Consumer Insight Topics: TechMobileBusiness
Consolidated Loyalty Apps - Stamp Me's Loyalty Reward App Replaces Multiple Paper Stamp Cards
SCORE: 5.8
Warm 4,325 Clicks Pub: Aug 16, 14
Consolidated Loyalty Apps
Stamp Me's Loyalty Reward App Replaces Multiple Paper Stamp Cards
Rather than carrying around multiple “buy 5 get one free” style paper stamp or punch cards, the Stamp Me app takes the form of a digital loyalty reward app. Now, instead of having to... [More]
Crossover Loyalty Apps - Plenti by American Express Lets You Use Points from One Place at Another
SCORE: 5.4
Mild 902 Clicks Pub: May 12, 15
Crossover Loyalty Apps
Plenti by American Express Lets You Use Points from One Place at Another
Now that there are many consumers looking to cut down on unnecessary bulk in their wallets, digital loyalty and reward platforms are easy to come across in app stores—but Plenti does things a... [More]
Points Cards-Combining Platforms - Thanx Links All Your Loyalty Points Programs to One Credit Card
SCORE: 3.8
Untested 608 Clicks Pub: Nov 27, 14
Points Cards-Combining Platforms
Thanx Links All Your Loyalty Points Programs to One Credit Card
It’s difficult to buy something at most major retail chains without a cashier asking if you have their loyalty points card. Even though it can be great to participate in these kinds of rewards... [More]
Accommodating Loyalty Programs - The Expedia+ Travel Loyalty Program Lets You Cross-Collect Rewards
SCORE: 2.9
Untested 636 Clicks Pub: Jan 24, 15
Accommodating Loyalty Programs
The Expedia+ Travel Loyalty Program Lets You Cross-Collect Rewards
Expedia Canada’s Expedia+ travel loyalty program is now making its launch loud and clear, offering up rewards that are hard to pass up—especially in the cold winter months. The loyalty... [More]
Streamlined Loyalty Apps - The SynapzeINSTANT App Offers Easy Loyalty Points Redemption
SCORE: 2.1
This Year and Untested 79 Clicks Pub: Feb 6, 16
Streamlined Loyalty Apps
The SynapzeINSTANT App Offers Easy Loyalty Points Redemption
SynapzeINSTANT is a brand new loyalty app, created by Bond Brand Loyalty, that makes credit card loyalty point redemption more instant and reliable than ever, while making the customer experience... [More]