After becoming frustrated with a wallet full of loyalty cards and coupons to numerous retailers and restaurants, Aneace Haddad came up with an idea: tie the concept of customer loyalty programs to the exploding popularity of social media. The result? Digital loyalty points that can be tracked, updated and redeemed via Facebook fan pages.
The concept is elegant in its simplicity: consumers can register the unique number on a plastic payment card with the online service, "like" the Facebook pages of their favorite stores and then accrue digital loyalty points.
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