Hooters' HootClub Customer Loyalty App Gives Frequent Diners Big Prizes

By: Laura McQuarrie - Published: Apr 25, 2014 • References: & restaurantnews
As a way to say "thanks" to its valued patrons, Hooters is testing a new customer loyalty program in Atlanta in the form of the free-to-download HootClub app.

With HootClub, users are able to easily locate Hooters restaurants, view menus and view exclusive deals without ever having to leave the app itself. As an added bonus, diners are encouraged to scan their receipts after eating at Hooters, which will earn them points that can be put towards prizes. HootClub members will also be able to see leaderboard scores and heavy competitors will relish being able to climb up the ranks of Bronze, Silver and Gold, as well as all the way up to the top-ranked Orange level. Stats for Incentivized Loyalty Apps Trending: Older & Mild
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Concept: "customer Loyalty"
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Segment: Males, 18-35
Comparison Set: 16 similar articles, including: action-based loyalty apps, customer loyalty coffee cards, and exclusive in-store reward apps.