Couture Utility

Upscale brands favor practical elements over primarily aesthetic features

Implications - High end fashion brands are exhibiting a preference for utilitarian features that are taking precedence over primarily aesthetic elements. A keen focus on practicality among contemporary designers is, on a grander scale, indicative of consumer preferences steeped in sensibility. This is well aligned with the Millennial consumer, who tends to be more thoughtful and selective when it comes to big ticket purchases.
SCORE: 5.5
Warm Top 4 Examples: 16,233 Total Clicks Dec 14 - Jul 15
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Consumer Insight Topics: FashionHip Fashion
Fashionable Performance Denim - Dish Performance Denim Designs Stylish Jeans for Active Lifestyles
SCORE: 7.3
V. Hot 2,841 Clicks Pub: Jun 30, 15
Fashionable Performance Denim
Dish Performance Denim Designs Stylish Jeans for Active Lifestyles
In an effort to bridge the gap between an active lifestyle and looking fashionable, Dish Performance Denim created these stylish jeans that are designed with the look and feel of denim but the... [More]
Feminine Cycling Frocks - Dutch Fashion Label 'Bybrown' Has Created a Durable Dress Just for Cycling
SCORE: 6
Warm 6,686 Clicks Pub: May 31, 15
Feminine Cycling Frocks
Dutch Fashion Label 'Bybrown' Has Created a Durable Dress Just for Cycling
A Dutch clothing company has just released a line of female-focused cycling apparel that is designed to protect bike riders from bad weather. The new outerwear from ‘ByBrown’ will keep... [More]
Understated Military Apparel - The Latest Marc Jacobs Campaign Features Models Without Makeup
SCORE: 4.3
Warm 3,000 Clicks Pub: Jan 9, 15
Understated Military Apparel
The Latest Marc Jacobs Campaign Features Models Without Makeup
Photographer David Sims captures Marc Jacobs’s latest ad campaign that features models without makeup. Following up his previously somber ads with pop star Miley Cyrus, Marc Jacobs goes the... [More]
Athletic Couture Collaborations - The Stella McCartney Adidas Winter Collection Delivers Luxury Wear
SCORE: 3.4
Mild 3,706 Clicks Pub: Dec 18, 14
Athletic Couture Collaborations
The Stella McCartney Adidas Winter Collection Delivers Luxury Wear
The Stella McCartney Winter 2014 Adidas collection merges upscale design with athleticism. Performance gear and running shoes are equally central to the line which will be sure to inspire those with... [More]